Black Friday took on new meaning Monday with the Grammy-winning artist Wyclef Jean performing an animated jingle he wrote to support shopping at black-owned small businesses this holiday season. 

The campaign reimagines Black Friday as #BlackOwnedFriday.

The animated anthem jingle for Google’s #BlackOwnedFriday campaign is an innovative social campaign that Jean partnered with Google to create, along with the U.S. Black Chambers and BBH NY.

Read more: mediapost.com